Privacy policy

Privacy Policy

This Privacy Policy explains how Slaterbridge Limited ("we", "us", "our") collects, uses, stores, and protects your personal data when you visit thedoodlebrush.com or purchase products from us. It also explains how we use cookies and similar technologies on our website.

We are the data controller for the personal data we process under this policy.

Company: Slaterbridge Limited Registered office: 19 Rutland Square, Edinburgh, EH1 2BB, United Kingdom Company number: SC588448 UK VAT number: GB389813441 Contact for privacy matters: hello@thedoodlebrush.com

What personal data we collect

We collect personal data in the following circumstances:

When you place an order: name, billing and delivery address, email address, telephone number (where provided), order details, and payment information. Payment card details are entered directly with our payment processor and are not stored by us.

When you sign up for marketing emails: email address and, where provided, name.

When you activate your lifetime warranty: name, email address, and order reference.

When you contact us: any personal information you choose to share in your communication, including your name, email address, and the contents of your message.

When you visit our website: technical information including IP address, browser type, device type, pages visited, time spent on the site, and referral source. Some of this is collected through cookies and similar technologies — see the Cookies and similar technologies section below.

When you submit a product review: any information you choose to share through our reviews provider, Trustpilot.

Why we use your personal data, and our lawful basis

We process your personal data on the following lawful bases under UK GDPR:

Performance of a contract — to process and fulfil your orders, communicate with you about your order, handle returns and refunds, administer your lifetime warranty (where applicable), and provide customer service.

Legitimate interests — to operate and improve our website, prevent fraud, analyse how customers use our site, communicate with you about issues relating to your order, and respond to your enquiries. We balance these interests against your rights and only rely on this basis where we believe doing so is fair and reasonable.

Consent — to send you marketing emails (where you have opted in), to use non-essential cookies, and to share your data with advertising platforms for targeted advertising. You can withdraw your consent at any time.

Legal obligation — to comply with applicable laws including tax, accounting, and consumer protection requirements.

Who we share your personal data with

We share your personal data only with third parties that help us operate our business, and only to the extent necessary. These include:

  • Shopify — our e-commerce platform, which hosts our website and processes orders

  • Shopify Payments — our payment processor

  • Klaviyo — our email marketing platform

  • Meta (Facebook/Instagram) — for advertising via the Meta Pixel

  • Google — for advertising via Google Ads and analytics via Google Analytics 4

  • Trustpilot — for collecting and displaying product and service reviews

  • Amazon — where orders are fulfilled through Amazon's logistics network

  • Shipping carriers — to deliver your order

  • Professional advisers — including our accountants, legal advisers, and tax agents, where necessary

  • Public authorities — where required by law

We do not sell your personal data to third parties.

International transfers

Some of the third parties listed above are based outside the United Kingdom, including in the European Economic Area and the United States. Where we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or transfers to countries the UK government has determined provide an adequate level of protection.

How long we keep your personal data

We keep your personal data only for as long as necessary for the purposes for which it was collected:

  • Order and transaction records — for at least 6 years from the date of the transaction, to comply with UK tax and accounting law

  • Marketing data — until you unsubscribe or otherwise withdraw your consent

  • Lifetime warranty register — for the lifetime of the product, to enable us to administer warranty claims

  • Customer service correspondence — typically for up to 3 years after the most recent communication

  • Website analytics data — typically for up to 26 months

Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • Right of access — to request a copy of the personal data we hold about you

  • Right to rectification — to ask us to correct inaccurate or incomplete data

  • Right to erasure — to ask us to delete your personal data in certain circumstances

  • Right to restrict processing — to ask us to limit how we use your data in certain circumstances

  • Right to data portability — to ask us to transfer your data to another provider in a structured, machine-readable format

  • Right to object — to object to processing based on our legitimate interests, or to direct marketing

  • Right to withdraw consent — where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of any processing carried out before withdrawal

To exercise any of these rights, please contact us at hello@thedoodlebrush.com. We will respond within one month.

Marketing communications

If you have consented to receive marketing emails from us, you can unsubscribe at any time by clicking the unsubscribe link in any marketing email, or by contacting us at hello@thedoodlebrush.com.

Cookies and similar technologies

This section explains how we use cookies and similar technologies on thedoodlebrush.com.

What cookies are

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, to provide a better user experience, and to give website owners information about how their site is being used.

We also use similar technologies including pixels, tags, and local storage. References to "cookies" in this policy include these technologies.

Categories of cookies we use

Essential cookies are necessary for the website to function. They enable core functionality such as adding items to your basket, checking out, and remembering your cookie preferences. These cookies cannot be switched off and do not require your consent.

Analytics cookies help us understand how visitors interact with our website by collecting information such as which pages are visited, how long is spent on the site, and where visitors come from. We use Google Analytics 4 for this purpose.

Advertising cookies are used to show you relevant advertising on other websites and to measure the effectiveness of our advertising campaigns. We use the Meta Pixel and Google Ads tags for this purpose.

Functional cookies support enhancements to your experience on the site, such as remembering your currency preference or items in your basket between visits.

Managing your cookie preferences

When you first visit our website, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link on our website.

You can also manage cookies through your browser settings. Most browsers allow you to view, manage, delete, and block cookies. Note that disabling certain cookies may affect the functionality of the website.

For more information on managing cookies, visit aboutcookies.org or allaboutcookies.org.

Third-party cookies

Some cookies on our site are set by third parties that provide services to us, including Shopify, Google, Meta, Klaviyo, and Trustpilot. These third parties may also use the data they collect for their own purposes, in accordance with their own privacy policies.

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's privacy

Our website is not directed at children, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us so we can take appropriate action.

Complaints

If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: ico.org.uk

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website, with the "last updated" date shown below. Significant changes will be communicated to you where appropriate.


Last updated: April 2026